Big Brother Canada nets big numbers on TV, web
The series drew its highest audience to date, while Shaw Media says viewers have streamed more than a million hours of video from online live feeds over the last seven weeks.
Ads that serve a good cause: MiC’s Global Tour
Capital C’s Tony Chapman and Havas’ Hannah Savage weigh in on executions from Thailand’s HomePro and Lima, Peru’s UTEC.
TC Media signs new ad measurement deal
The media co is getting ad effectiveness data through GfK MRI’s StarchMetrix for Canadian Living, Elle Canada and Style at Home.
Teletoon Retro launches second-screen trivia game
The online cartoon trivia games, Toon Feud in English and Les P’tits Genies in French, are accessible via tablets, smartphones or computers.
Nature Clean rocks out with a new campaign
The brand has launched a social TV campaign that encourages women to celebrate their household rock stars.
City Chase nabs new sponsors
Scion is now the title sponsor of the Amazing Race-style competition, and will also have its cars integrated into the event.
TSN revs up F1 coverage with BlackBerry
The brand is now a sponsor of the Formula 1 racing season, as well as the presenting sponsor of live practice coverage on TSN2.
AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
Young Lions and Young Marketers shortlists released
The final three teams in each category will be announced at next week’s CMDC conference.
Donald Barnes dies
The former Ogilvy managing director passed away late last week.
Dairy Farmers of Canada shows off its flavours
The national organization has launched an OOH campaign in Ontario and the Maritimes that drives to an informational microsite.
Starcom MediaVest Group forms partnership with BCP
Carol Ann Kairns will expand her role with BCP to also include the title of executive VP of Starcom MediaVest Quebec as a result of the new deal.
Goose Island migrates to Ontario
The brewery is bringing its vintage ales to the market and launching with a print and experiential campaign.
Showcase promotes with partners and aliens
The Shaw Media channel has launched a multi-platform campaign for its big spring shows, which includes a partnership with EB Games for Defiance.
All My Children, One Life To Live to air on FX Canada
The specialty channel becomes the only North American broadcaster of the iconic soap revivals, which will stream stateside on The Online Network, via Hulu.
