Air Hogs gets gamified with new campaign
The Spin Master brand is letting kids test its stunt planes anywhere, with an online game that uses Google Street View.
Emergen-C kicks off ‘Kapow Time’
The Pfizer brand is using an OOH-heavy campaign to reach consumers in specific situations where they might feel they need a boost.
Canadian ad spend to rise in 2013
The country’s ad spend will grow, but at a slower rate than the global pace, according to the latest report from Warc.
The Big Bang Theory returns with big ratings: BBM
The half-hour comedy netted 3.64 million viewers, while CTV Evening News remained the top weekly show for April 1 to 7.
Yellow Pages continues its mobile-focused rebrand
The second phase of the “Meet the new Neighbourhood” campaign focuses on the brand’s app and its features.
CBC expands digital presence with Microsoft partnership
A newly-launched Hockey Night in Canada app for Xbox Live will give Gold users access to live game streaming and VOD content including Coach’s Corner.
Revenues up for specialty services in 2012: CRTC
The regulator said Thursday that specialty, pay, pay-per-view and VOD TV services generated $1.23 billion in advertising for the year.
Corus Radio relaunches Vinyl 95.3 as Fresh FM
Corus’ Suzanne Carpenter says the change, including a shift to more current music, is due to a lack of audience growth in the Hamilton market.
Juice Mobile signs with Metro
The company has signed a deal to represent the Torstar paper’s mobile inventory to advertisers.
Firestone gets rugged with new campaign
The Bridgestone brand is returning to TV for the first time in recent years to highlight the integral role its tires play in a car’s performance.
Spotted! Travel+Escape starts a food revolution
The Blue Ant Media property had a small army hand out sandwiches in Toronto to promote the series premiere of Rebel Without a Kitchen.
Petro-Canada buys big: Media Monitors
The company stayed on top of the radio buying charts in Toronto for the week of April 1 to 7.
Loulou launches online shopping portal
The magazine’s publisher tells MiC how the new launch is bridging consumers and brands online, kicking off with launch sponsor Aldo.
Ildiko Marshall joins Zoomer
The former Rogers Media publisher has joined the magazine as its associate publisher and VP of sales.
Subaru gets rally ready for Forester
The car co is getting back to its rally roots with a new campaign targeting families.
