Newspaper and magazine publishers form committee for new metrics
The Globe and Mail‘s Phillip Crawley and Postmedia’s Gordon Fisher tell MiC about the committee looking to create a single-source print and digital study to serve the Canadian media industry.
Orphan Black debut sets record for Space
The Canadian cloning drama got a good lead-in from the return of Doctor Who as it drew 404,000 viewers for its Saturday night bow.
Rogers Media greenlights Storage Wars Canada for OLN
Proper Television will produce a local version of the popular A&E reality series based on a format acquired from FremantleMedia.
Industry gets social with branded content: BCON Expo
From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.
Petro-Canada buys big: Media Monitors
The gas company had the most airtime in Toronto for the week of March 18 to 24.
Pattison goes digital in Edmonton
The OOH company has partnered with the Edmonton Transit System to launch a network of digital screens at light-rail transit stations.
City to debut Package Deal in May
The broadcaster will debut its latest comedy on Monday nights sandwiched between How I Met Your Mother and 2 Broke Girls.
PDFC shakes up drug awareness campaign
The non-profit organization is using a multi-platform initiative to educate parents about their role in preventing prescription drug abuse.
CBC unveils branded entertainment initiative
At BCON Expo, the pubcaster urged brands and producers to pitch new branded content ideas, with a focus on bolstering its daytime programming.
Shaw Media unveils new lifestyle programming
The media co’s April schedule features a lineup of new series, including Donut Showdown on Food Network and Disaster Decks on HGTV.
The Voice premiere hits a high note: BBM
The fourth season opener delivered CTV Two’s largest audience ever, with an average of 1.1 million viewers tuning in.
Canadians spend more time online than offline: study
The report from UK-based GlobalWebIndex charts time spent across all platforms, and offers insight for advertisers.
AMEX Canada shows off its potential
The credit card brand is using a multi-platform campaign to highlight the specific services it offers to cardholders, including purchase protection.
Global internet ad spend hit $99 billion in 2012: GroupM
The media co breaks down internet spend in Canada and worldwide in a new report, and reveals the top-visited Canadian websites, with Bell Media’s sites leading the pack.
The Verdict: Thomas Cook puts kids first
The travel agency has posted results from its Kids First program, which saw kids creating video vacation reviews for parents and included partnerships with Corus Entertainment, IndigoKids and Today’s Parent.
