Spotted! Subaru dominates elements at Montreal Auto Show
The Quebec Subaru Dealers’ Association is promoting the brand with a parking lot installation and elevator takeovers.
Evolve Media expands game and tech reach
The digital media company has signed a deal to represent ads for Vox Media, which includes gaming website Polygon and tech hub The Verge.
PVR usage grows Cracked debut episode audience
The CBC cop drama adds to the industry debate that has broadcasters urging a look beyond overnight ratings to the audience impact of PVRs, online streaming and VOD usage.
Marketing budgets back on the rise
Employment in marketing is also rising in the Americas, according to Warc’s Global Marketing Index.
MasterCard’s Lilian Tomovich appointed SVP, U.S. consumer marketing
The credit card co’s former head of marketing in Canada will take over consumer-facing communication, including all advertising in the United States.
Sun TV asks CRTC for mandatory carriage
The Quebecor-owned network is citing financially unstable conditions and declining distribution as reasons for its request to be carried on all analog and digital basic service, for a proposed monthly 18-cent fee.
Canadian Tire partners with Olympic Team
The eight-year deal, which includes Canadian Tire, Sport Chek and Sports Experts will see the company join on as a premier national partner.
Newad OnLine expands team
The company has announced the addition of Daniel Morin in the new role of product manager.
TV viewers aren’t cutting the cord: TVB
The bureau presents stats on TV’s continued reach, and talks to MiC about why it’s still an effective medium for advertisers.
Les Affaires Group names new assistant publisher and EIC
Geraldine Martin has been promoted to the roles at the newspaper, website and magazine.
Tourisme Quebec shows off its originality
The tourism board is using an out-of-home and digital campaign in Toronto to promote its new brand image.
CTV reduces Big Bang Theory on Saturday nights as NHL returns
The CBS comedy is now airing at 10 p.m. and 10:30 p.m. Saturdays, and it remains a top-rated series with its first episodes of 2013.
The Big Bang Theory retains ratings crown: BBM
The comedy bested the star-powered Golden Globe Awards by more than 700,000 viewers for the week of Jan. 7 to 13, 2013.
Pizza Hut serves up a blast from the past
The QSR is taking consumers back to the time of $10 pizzas with a TV and online campaign that leverages its recent partnership with Sportsnet.
Global Television adds talent to Montreal and Maritimes morning shows
Richard Dagenais (centre) and ex-CTV Montreal News reporter Camille Ross (left) will host the new Montreal morning show, joined by weather specialist Jessica Laventure.
