Articles Tagged ‘2014’
Blue Bloods tops the week: Numeris
The Friday night drama brought in the most single-night viewers for the week of Dec. 29, 2014 to Jan. 4, 2015.
Ford Lincoln buys the top: Media Monitors
The car co bought the most advertising time in Toronto for the week of Dec. 29, 2014 to Jan. 4, 2015.
NCIS shoots to the top: Numeris
The Tuesday night crime drama brought in the most single-night viewers for the week of Dec. 15 to 21.
Canadian ad revenue to grow 3.4% in 2015: Magna Global
New reports from the media co and ZenithOptimedia put Canada slightly behind global growth for the coming year.
Associations reflect on 2013: ACA
The ACA’s Ron Lund and Bob Reaume reflect on the new digital alliance, possible agency oligopolies and the need for better measurement.
Associations reflect on 2013: IAB Canada
President Chris Williams and Joe Strolz, chairman of the board, on three things they realized this past year, and emerging trends going into 2014.
Associations reflect on 2013: ICA
The ICA’s Gillian Graham on three trends she spotted this past year and three things her organization is preparing for as we head into 2014.
JWT Intelligence unveils 2014 trends list
Immersive experiences, consumer impatience and remixing traditions are amongst the top things the agency is looking out for in the coming year.
GroupM adjusts global ad spend forecast downward
The company has decreased its forecast based primarily on continued economic issues in Europe.
Global ad spend gets slight downgrade
Warc has slightly dropped its forecast for 2013, with expectations that it will pick up again in 2014.
Zenith adjusts Canadian ad spend forecast
Softer economic growth means the media co has dropped its Canadian forecast, with the global trend being adjusted slightly upward.
