Articles Tagged ‘2014 Sochi Winter Olympics’


How Canadians are using smartphones during the Olympics

New data from IDC Canada shows that just less than half of smartphone users will use them to keep up with the Games.


Mini Canada gets patriotic

Team Canada’s official vehicle at the Olympics is promoting its parts and accessories department with a new online ad which features its cars performing a creative rendition of the national anthem.

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CBC announces digital Sochi coverage

All television coverage will be available to livestream on CBC’s website and mobile apps, including a second-screen experience during Olympic Primetime.

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Ad revenues to grow 6.5% in 2014: Magna Global forecast

As the economy accelerates, global media company revenues are expected to hit $521.6 billion, driven by growth of digital and major sporting events such as the Olympics.


Sun Media added as Canadian Olympic Committee partner

The Quebecor-owned publisher is named COC’s official national French-language media partner and regional French- and English-language media partner.

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Tessa & Scott skate onto W Network

The six-part half-hour series will follow skating duo Tessa Virtue and Scott Moir in their quest for Olympic gold at the 2014 Winter Games in Russia.