Articles Tagged ‘2015’
Conventional TV gains ground in 2015
Private conventional TV posted a 6% increase in airtime sales despite overall sector declines.
OMD tops 2015 Gunn Report
The media agency has won the honour for most global media wins for the 10th consecutive year.
All that unfolded in the digital space in 2015
IAB Canada’s Sonia Carreno does a year-end wrap taking stock of the its main happenings.
Magna, Zenith downgrade global ad forecasts
Both companies have downgraded their ad revenue forecasts for 2015, with Magna predicting digital will overtake TV globally by 2018.
Subaru buys the top: Media Monitors
The car co purchased the most radio ad time for Feb. 16 to 22.
The Big Bang Theory tops the week: Numeris
The Thursday night laugher had the most single-night viewers for Feb. 2 to 8, 2015.
Mazda buys tops spot: Media Monitors
The car co bought the most radio advertising in Toronto for the week of Feb. 9 to 15.
Grammy Awards ratings hit a high note
The Sunday night broadcast beat last year’s numbers, becoming the most-watched show in the history of City.
Ford Lincoln buys the top: Media Monitors
The car co purchased the most radio ad inventory in Toronto and Montreal for the week of Jan. 26 to Feb. 1.
NCIS takes the week: Numeris
The Global drama had the most single-night viewers for the week of Jan. 12 to 18.
Ford Lincoln buys the top: Media Monitors
The car company bought the most advertising in Toronto and Montreal for the week of Jan. 12 to 18.
Blue Bloods tops the week: Numeris
The Friday night drama brought in the most single-night viewers for the week of Dec. 29, 2014 to Jan. 4, 2015.
Alastair Taylor named Pauchuk’s ‘right hand’ at MEC
The former SVP and managing director has been promoted to a new role at the agency.
New music event lets sponsors stay the night
Republic Live and Bonnaroo co-founder AC Entertainment have partnered to bring a new music and arts festival to southern Ontario this July.
Alan Dark’s 2015 state of the nation
Rogers’ new SVP of media sales on hockey, digital fraud, and the type of people he wants for his team this year.
