Articles Tagged ‘2015 predictions’


Say good-bye to traditional media in 2015: Nikolaou

Bessy Nikolaou, digital strategist at Halifax-based Time and Space Media, on her agency’s predictions for the next 12 months.


Digital media spend will flatten in 2015: Oakes

The president of Mediaocean Canada, Wally Oakes, says paper-based processes will slow down digital growth in the coming year.


Mobile before desktop for brands in 2015: Hall

Next year will be the tipping point for brands on mobile, says Deborah Hall, CEO at Performance Content Group.


Get ready for social merchandising: Bouchard

Dentsu’s iProspect CEO Guillaume Bouchard says 90% of vendors expect all spend will be related to social merchandising within the next 18 months.


New partnerships needed in 2015: Comish

Greater transparency and accountability between marketers and agencies will mean new partnerships next year, says Leeanne Comish, president of M2 Universal Canada.


Measurement needs to step up in 2015: Cameron and Collier

OMD Canada’s CEO Cathy Collier and managing director of digital Shane Cameron on the changes that will shape the next 12 months.


Move from data to insight in 2015: Courtemanche

Stop talking big data and start using it to shape client strategies, says Touche! PHD’s president Karine Courtemanche.


Targeted marketing will rule in 2015: Ramella

UM’s VP of digital Matt Ramella says more powerful data-matching will drive smarter marketing in the coming year.


Why programmatic direct will dominate 2015: Sweeney

The president and CEO of Juice Mobile says business leaders should be upping their technical competency and cutting vendors as they head into 2015.


Integration of mobile, social and OOH will grow in 2015: Arakgi

Outfront Media’s VP and GM Nick Arakgi says that in the fast-paced media biz, more face-to-face time is needed to deliver effective solutions for clients.


Programmatic video is just hitting its stride: Jeffrey

Next year will see an increase in programmatic buying and fraud exposure online, says Brad Jeffrey, platform services manager at Index Exchange.


Canada will play mobile catch-up in 2015: Strolz

Canadian agencies will increase buying in the mobile space as ad options and metrics improve, says Joe Strolz, chairman, IAB Canada.


Get integrated or fail in 2015: Jowett

After a year of digital transformation in 2014, David Jowett, president of Cossette Media, says investment in mobile, testing and analytics are key to success next year.


Canadian ad revenue to grow 3.4% in 2015: Magna Global

New reports from the media co and ZenithOptimedia put Canada slightly behind global growth for the coming year.


2015 will be the year the data promise becomes real: Neve

Starcom MediaVest Canada’s CEO says mobile, digital OOH and wearables all need more attention as we enter the next year.