Articles Tagged ‘2016 Rio Summer Olympic Games’

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CBC marks record Olympics viewership

Though slow out of the blocks, the 2016 Summer Olympics in Rio posted an 11% increase in average viewership over the previous Games in London.

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Rio 2016 takes the week: Numeris

The 2016 Olympic Games’ opening ceremony drew the most single-night viewers for the week of Aug. 1 to 7.

Air Canada moment Twitter

Why Rio inspired Air Canada to get more social

The national carrier is building engagement around the Olympics through an enhanced Twitter strategy, including a custom emoji.

Olympics Opening Rio 2016

Viewership down as Rio Olympics launch

Coverage of the Rio Opening Ceremony was down over the London Summer Olympic Games in 2012.

doveCanada

Spotted! Dove Canada calls out body-shamers

The beauty brand has a real-time billboard that draws attention to media outlets focusing on the appearance, rather than the skills, of female athletes.

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Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

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CBC taps Twitter for social Olympic coverage

The partnership will mean Rio content is broadcast on the social platform seconds after it airs on TV.

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Sport Chek takes mobile-first approach to Rio

The retailer has made Facebook the first screen for its Olympic campaign.

Twitter, scrren, bird

How Twitter users plan to watch the Rio Olympics

According to new research from the social media co, 89% of Canadian Twitter users are planning to take in the Games on TV or online.

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CBC/Radio-Canada launches Rio campaign

The pubcaster’s media plan will feature a new creative approach, targeting Canadians at home and with family abroad.

Alyson Walker

Mondelez joins team Canada

The COC’s executive director of partnerships, Alyson Walker, talks about the company’s first Olympic sponsorship, which includes integration on the CBC and an interactive app.