Articles Tagged ‘2016’

Copied from Playback - Copied from Media in Canada - canadianMoneyShutterstock

Canada’s digital ad market share outpaces global average: study

The latest research by GroupM sees moderate growth across the ad world, with digital ad spend expected to represent nearly half of Canada’s ad market by 2017.

theBigBangTheory

The Big Bang Theory takes the week: Numeris

The CTV laugher had the most single-night viewers for the week of Jan 4 to 10.

cannesLionsCanada

Young Lions, Young Marketers open for registration

The Globe and Mail has opened the door to entries for the Canadian competitions, which will see winners heading to Cannes in April.

radioShutterstock

Toronto Boat Show buys top spot: Media Monitors

The consumer show had the most advertising in Toronto for the week of Jan. 4 to 10.

crystalBallShutterstock

Seeing into the future: CMDC predictions for 2016

The heads of media agencies V7 International, MEC, PHD and UM on what to expect in the new year.

hockeyShutterstock

Rogers bets World Cup of Hockey will beat World Juniors

Sportsnet president Scott Moore is betting the tournament will post top numbers in 2016, when it returns with Rogers and TVA as exclusive rights holders in Canada.

MatthewLogue

Tips on sponsoring Toronto’s first NBA All-Star Game

Matthew Logue, EVP and COO at S&E Sponsorships, recaps this year’s events from New York City, with insights into how Canadian brands can activate next winter.

Football

RDS extends NFL coverage through 2016

The Bell Media channel will air Sunday games and Monday Night Football, as well as the Pro Bowl and Super Bowl.