Articles Tagged ‘2021 Upfronts’

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Upfronts ’21: Bell Media is all-in on AVOD

The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.

Bell Media-MuchMusic Returns as Content-Driven Digital First Net

Upfronts ’21: What Bell has planned for MuchMusic

Through a partnership with TikTok, the pop-culture brand’s always-on format will provide unique integration opportunities.

Clockwise from top left: Quie Sait Chanter? (Noovo); Letterkenny (Crave); Du Me a Favour (Crave); Children Ruin Everything (CTV)

Bottom Right – DU ME A FAVOR (Crave)

Upfronts ’21: Children Ruin Everything and Amazing Race Canada headline Bell Media schedule

Bell Media also commissioned new Crave originals including a Letterkenny spinoff, four-part doc series Thunder Bay, as well as a raft of French-language originals for specialty networks.

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Upfronts ’21: Corus ‘unboxes’ new ad opps

On top of combining content with commerce, Corus significantly invests in its influencer network.

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Upfronts ’21: Corus taps tried and true content

The broadcaster is betting that brand safe environments and predictability are key drivers for audiences and advertisers alike.

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Upfronts ’21: Rogers aims to take the friction out of ad buying

The broadcaster is focused on a less fragmented experience and programming based around big franchises.

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Canada’s Got Talent and Bachelor In Paradise Canada headline Citytv schedule

Rogers Sports & Media is reviving the talent competition series and has ordered a new Bachelor aftershow.

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Upfronts ’21: Bell Media reveals slate of buzzy international acquisitions

The Wonder Years reboot, Big Leap and The Cleaning Lady top CTV’s 2021-22 primetime slate.

Race Against the Tide Shaun Majumder

Upfronts ’21: CBC focuses on flexibility and building from within

Homegrown programming and a focus on shows fit for brand integration will keep the broadcaster’s momentum going into the upcoming Olympic season(s).

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Upfronts ’21: CBC tables ambitious, new-look comedy and drama lineups

Newly announced greenlights The Red and Son of a Critch are among more than 35 new orders and renewals.

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Upfronts ’21: Family Law, Departure renewed at Global

The scripted dramas have been renewed for second and third seasons, respectively, as part of Corus’ 2021/22 slate.