Articles Tagged ‘AAM’


How will the IAB’s ads.txt change Canada’s ad fraud conversation?

Industry experts weigh in on whether the simple text tool could cause a domino effect in the digital advertising industry.


AAM introduces new programs for CASL compliance

The new legislation would take effect July 1 and would require advertisers to gain more explicit consent.

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Another level of verification for digital publishers

The Alliance for Audited Media has introduced AAM Quality Certification.


AAM validates Texture’s measurement system

The company has certified the tracking methodology for the online magazine service.

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AAM ups brand-focused value of its service

The non-profit industry body has released three products that highlight its focus on ad blocking, non-human traffic and richer publisher data.


AAM tackles magazine aggregation platforms

New metrics are aimed at providing a clearer picture of content consumption on unlimited-access distribution models.


AAM partners to fight ad fraud

The organization has teamed up with Brazil’s Institute of Verified Communications to address and combat issues including viewability and transparency.


Flare quits the traditional newsstand

The print issue of the fashion monthly will no longer be available for single-copy sales starting Jan. 1, 2016.


ICYMI: AAM increases reporting, Hydro QC sticks with Touche!

In case you missed it: the AAM asks for quarterly newspaper metrics in 2016, Hydro Quebec renews ties with Lg2 and Touche! and more on people moves.


Globe and Mail has highest circulation in Canada: AAM

The paper had the highest average circulation for the past six months, with La Presse reported as having the most digital editions.


Total magazine circulation dips in last half of 2014

The top magazine in the country was Canadian Living, according to the latest AAM numbers.


AAM hands out first tablet certification

New results from La Presse+ as its ad certification is announced.


Top tips for preventing ad fraud: AAM

Steve Guenther, VP of digital auditing services at AAM with the top tips for publishers and ad tech companies to prevent ad fraud.


September issues: Fashion

Lilia Lozinski, SVP at the magazine’s publisher St. Joseph Media, talks ad trends and page counts for the biggest issue of the year.


Rogers’ Next Issue marketing push paying off

Steve Maich, SVP of publishing at Rogers on how Next Issue Canada is trending to date, and where he sees it going in 2014.