Articles Tagged ‘ACA’
Beyond the Code, part 5: Three Canadian CMOs talk AI challenges
AI might offer efficiency, but according to one executive, it is far from ‘hands-off ready.’
Omnicom-IPG merger seen as a boon to independents and boutique agencies
Industry leaders weigh-in on the benefits of the formation of a global giant.
ACA takes next step in cross-media measurement solution
The Association of Canadian Advertisers hopes to have collaboration and input in the development of an RFI from across the industry.
Content-level ad-supported video measurement is on the way
But for it to finally arrive, streamers need to give services like Numeris access to their data.
The ACA wants to be a fast follower on cross-media measurement
Jennifer Holgate explains how the organization is avoiding hurdles while taking unique local considerations into account.
Former Walmart exec to lead ACA’s measurement initiative
Jennifer Holgate will lead Canadian efforts as part of a bigger, global pursuit of a cross-media measurement solution.
Industry associations come together for WFA’s global diversity survey
A group led by the ACA will work to drive participation in a first-of-its-kind look at DEI at a global scale, with results published in strategy.
Media and IDFA: Returning to responsible advertising
Apple’s new privacy framework will bring changes, but leaders from across the industry also noted some key opportunities.
Is 2021 the year digital media audits will get serious?
The ongoing need for transparency has resulted in some renewed efforts to hold digital giants to account.
P&G media director to chair new measurement committee
Judi Hoffman says cross media measurement is needed to address the problem of waste in the system.
WFA moves forward on cross-media measurement testing
Organizations including the ACA will follow the new framework to guide the advancement of measurement.
What the ISBA’s programmatic study means for Canada
The ACA’s Chris Williams breaks down the numbers in the new U.K. study, which contains some confounding figures.
Two new chairs named at the ACA
Privacy and cross-media measurement are just two of the issues on the table.
ACA joins forces with WFA’s new working group
The World Federation of Advertisers’ new working group gathered during AWNY with a mandate to find a cross-industry consensus on key global measurement principles.
