Articles Tagged ‘activation’
Spotted! Reese’s taps a Québec tradition to build a sugar shack
The initiative builds on the brand’s previous efforts to promote Big Cup with Caramel during National Caramel Day.
IKEA encourages mallgoers to support sleep poverty
The brand is launching an activation in Scarborough Town Centre, allowing Canadians to experience first-hand how unstable sleep environments affect well-being.
Bell puts iconic sports play on display in Raptors AR activation
The company introduced it during Goat Night at Scotiabank Arena.
Spotted! Intuit aims to score with Quebec small businesses
The brand is launching a new activation in Montreal during the 4 Nations Fan Festival.
Spotted! Heineken brings back Route 0.0 after first iteration boosted sales
The first activation was launched early last year to reach people who reduce their alcohol consumption in January.
Destination BC uses immersive car wash to bring the province to Germany
The activation is part of the company’s effort to highlight the province’s unique attributes, including its rainforests and northern lights.
WestJet surprises Winnipeg airport passengers with the Grey Cup
The airline is the official partner and vacation tour operator of the CFL.
RxBar partners with Toronto run clubs to reach active consumers
The protein bar is launching a series of pop-up events at different running clubs in Toronto.
Tapping into DJ culture, Knorr takes inspiration from Boiler Room
The brand has partnered with a DJ duo and a chef to launch an immersive experience.
Hot (pink) Wheels coming to Toronto AutoShow
Mattel is making toys, and a certain pink-hued blockbuster, come to life with a Barbie and Hot Wheels activation.
