Articles Tagged ‘Activia’
Behind the Buy: Activia’s healthy gut challenge gets a digital boost
The media plan includes a particular focus on women who use Pinterest.
Danone expands sponsorship with Rogers Cup to two cities
Deeper product integrations bring more of the company’s yogurt snacks to tennis fans.
Activia changes up the message
The brand has enlisted online influencers to reach a younger audience for the first time. (Breakfast Television Toronto host Dina Pugliese pictured.)
