Articles Tagged ‘Acxiom’
Upfronts 2025: Netflix unveils series of ad formats
The platform is also allowing advertisers to incorporate their first-party data against its audience.
Omnicom and IPG set to become one agency
The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities
Christy MacLeod named Kinesso chief data and solutions officer
The former EVP’s mandate includes elevating the agency’s AI-powered capabilities and performance-driven services.
Kinesso and Amazon form data integration partnership
Acxiom has created a direct pipe connection between its segments and Amazon’s DSP.
IPG acquires Acxiom Marketing Solutions
The deal, announced July 2, is valued at $2.3 billion.
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