Articles Tagged ‘ad-blocking’
Majority of consumers want control of their online ad load
Many internet users would prefer more control over ad delivery than the ability to block them, according to a new survey from UM, MAGNA and Brave.
Will subscriptions curb ad-blocker use?
Industry experts weigh in as The Atlantic becomes the latest publication to launch an ad-free subscription in a bid to gain revenue from visitors using ad-blockers.
Ad-blocker penetration high in Canada: study
Numbers from Adobe’s inaugural Advertising Demand report are high, but also point to a silver lining with social media ad clicks.
Facebook goes on offensive with ad blockers
“Facebook is showing the industry that publishers are quite capable of respecting their loyal audiences without third party intervention,” says IAB Canada’s Sonia Carreno.
Entertainment content hardest hit by ad blockers: IAB Canada
Use of ad blockers remains stable in Canada, but content-rich categories are over-indexing with desktop users.
ICYMI: Layoffs at Vancouver magazines, ad blocking to rise in the U.S.
In case you missed it: High-level layoffs at Western Living and Vancouver Magazine, ad blocking is set to jump in the U.S. and WPP’s Sorrell on the impact of Brexit.
Half of Canadian digital ads not seen in Q1: Study
New digital numbers from comScore delve into viewability, ad fraud and ad blocking.
The state of the Canadian ad-blocking union
A new report from IAB Canada details the software’s penetration across the country.
The IAB leans in on ad blocking
The New York-based organization has introduced the L.E.A.N. Ads program to start addressing the advertising industry’s formidable foe.
Will ad-blocking on Apple curb display ad dependence?
Industry reaction to next week’s expected iOS 9 update that will allow Apple product users to block ads on its Safari browser.
