Articles Tagged ‘ad exchange’


Ad exchanges: the industry weighs in

Media industry players Brian Fitzpatrick of Mindshare and Rebecca Shropshire of UM Canada on the increase of real-time bidding in Canada.


Microsoft Ad Exchange launches in Canada

The real-time bidded marketplace started in the US earlier this year.


The Exchange Lab enters Canada

The media co that bids on digital ad inventory for its clients has opened up an office in Toronto.