Articles Tagged ‘ad forecast’
Magna revises 2025 Canadian ad sales outlook
Digital-pure players are expected to account for 3/4 of all Canadian ad sales this year.
Ad spend on news brands is falling due to preference for softer content
WARC’s latest report shows that brands are avoiding being associated with potentially controversial or distressing content.
Magna, Zenith downgrade global ad forecasts
Both companies have downgraded their ad revenue forecasts for 2015, with Magna predicting digital will overtake TV globally by 2018.
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