Articles Tagged ‘ad fraud’
Just how big is the ad fraud problem?
The prevalence of bad digital practices may be lower than once thought, especially in Canada.
Fraudulent impressions coincide with lower CPMs: study
Software provider Confiant also found that, globally, 1.5% of impressions are fraudulent.
Google’s refunds greeted with cautious optimism in fraud fight
A new refund policy and a push for ads.txt have been well-received in Canada, but some questions remain unanswered.
The&Partnership’s founder calls for less talk, more action on ad fraud and brand safety
The agency’s founder John Hornby wants to move from debate to action before the industry hits the beach in Cannes this June.
WFA releases ad-fraud guidelines
The industry body’s report recommends a collective approach, proposing the retraction of agency fees and commissions where non-human traffic is involved.
Half of Canadian digital ads not seen in Q1: Study
New digital numbers from comScore delve into viewability, ad fraud and ad blocking.
Blog: The dummy’s guide to fraud detection techniques
Chris Williams and Ehsan Mokhtari explain the pros and cons of in-line and in-parallel processes for dealing with bots and spiders.
Blog: Dealing with digital ad fraud the ancient Roman way
Olive Media’s Ray Philipose suggests a dive into ancient history to bring an end to online ad fraud once and for all.
Top tips for preventing ad fraud: AAM
Steve Guenther, VP of digital auditing services at AAM with the top tips for publishers and ad tech companies to prevent ad fraud.
