Articles Tagged ‘ad spend’
Friends of Canadian Media call for Gov’t to close ad tax loophole
The non-profit organization wants to stem the flow of Canadian ad dollars going to Facebook, Google and other foreign digital media.
Ad spend in 2024 is off to a good start
According to Guideline, buying across all media is up 8% compared to the same period last year.
Canadian ad spend down in Q4 2023
Although spending dipped, there is good news in the report for print and audio advertising, according to Guideline.
Ad spend dips in Q3, but digital ad spend a bright light: report
Despite a double-digit decline in overall ad spend this past September, the growth of ad-supported digital TV in Canada bodes well for buyers.
Canada’s ad spend drop is moderate compared to global average
Zenith’s numbers show that all of Canada’s media types have been hit, but many will get back into recovery mode by next year.
Global ad spend is down, but it could be worse
Globally, OOH is expected to fall by 25% this year – but it will rebound somewhat next year.
Online ad spend per user has doubled in nine years: study
Programmatic and mobile are driving major increases in ad spend.
Digital consumption, ad spend to rise: study
Video is the biggest driver in ad spend, but Canadians may have reached peak digital.
GroupM downgrades ad growth expectations
Canada’s newspaper, TV and magazine businesses showing declines.
Canada’s mobile minutes to increase, but lagging globally: study
Zenith says mobile will soon represent 33.7% of total ad spend in Canada, but that’s just over half the global average.
Digital to take up nearly half of ad spend by 2020: report
Mobile will also make up more than three quarters of global digital dollars.
Global ad spend may slow, but Canada to remain steady: report
Despite dialed-back expectations thanks to slow economic recovery in some markets, Canada’s strong economy means brands are still spending big on advertisement.
Traditional TV thrives and Netflix lags in French Canada: study
A new eMarketer study found that the gap between digital and traditional media consumption is far more significant in Quebec than it is elsewhere – and ad spend reflects that.
Growth in Canadian ad spend to slow across most media: study
In eMarketer’s most recent round of Canadian predictions, growth was found in digital, out-of-home, TV and radio – but most of that growth will either be flat or decrease over time.
Canada to fall out of top 10 ad-spend markets by 2019: report
While ad spend will increase over the next three years, increases will be subtle, with digital and out-of-home advertising being the only areas of spend increase, according to Zenith.
