Articles Tagged ‘Addressability’
TV’s gestalt: What’s on offer for broadcast year ’17
PHD’s Rob Young points to the tech-focused nature of this year’s upfronts as buyers prepare to tune in on addressability.
Blog: Addressing TV’s addressability
PHD Canada’s Rob Young makes a case for increased addressability in TV but acknowledges that Canadian media cos may not be ready yet.
2012 forecast: Bruce Neve, CEO Starcom MediaVest Group
Challenges, predictions and plans for the year to come from the SMG topper.
