Articles Tagged ‘Adele Lettau’

Upfronts 2025: WBD shares details of new ad solutions

The network also announced that its streaming service Max will revert to its original name.

Big changes are afoot for live sports, say media buyers

Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.

Upfronts ’21: Rogers aims to take the friction out of ad buying

The broadcaster is focused on a less fragmented experience and programming based around big franchises.