Articles Tagged ‘Adidas’
Adidas enters F1 as sponsor of the Mercedes team
As an official sponsor, the brand will design clothing, footwear and accessories for the team and its fans.
TSN, CTV ready extensive coverage for Women’s World Cup
BMO, Visa, Adidas, FritoLay and CIBC are sponsoring the network’s coverage.
Adidas merges virtual and physical worlds for Ozworld
MediaCom used everything from custom Fortnite maps to Snapchat filters to 3D billboards for a Canadian execution of a metaverse-friendly campaign.
Adidas inks multi-year deal with Kadri
It’s the first major apparel sponsorship deal for the Southern Ontario native.
Mediacom adds Adidas to client list
The WPP shop picks up the global media account from Carat.
Snapchat rolls out a Shoppable AR Lens
The new lens allows advertisers to redirect users to shop products, download apps or watch branded videos.
Adidas pairs with P.K. Subban
The popular Toronto-born defenceman is no stranger to big brand deals.
Adidas and Raptors sign new three-year partnership
The athletic apparel brand will pair with local infleuncers to create content inspired by basketball culture and display its product lines at a new ACC lounge.
Spotted! CBC’s soccer experience at the Eaton Centre
The broadcaster is bringing giant video walls and soccer-themed activities to the Toronto mall so fans can watch the FIFA World Cup together.
Adidas gets interactive
The footwear brand is promoting its Originals line with a video, featuring Run DMC, that uses voice command technology.
Olympic blog: Beware the brand police
A Canadian marketer living in London, Steve McEwen kicks off his Olympic coverage for MiC with local talk of the sponsorship debate ahead of the Opening Ceremony on Friday.
Notes from the Mediascape: Adidas throws punches
The sports apparel co creates an in-transit solution for Chinese commuters too busy to exercise.
Greenpeace airs dirty laundry
The environmental organization initiates a stand-off between Nike and Adidas, challenging the brands to detox their products.
