Articles Tagged ‘adspend’

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Videology launches next stage in viewability measurement

The U.S.-based advertising software provider is enabling its platform users to sell inventory using viewability as a currency.

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Zenith adjusts global forecast

The agency has slightly downgraded numbers in its latest report, with an emphasis on decreases in TV viewing and consumer magazine circulation in North America.

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Mobile advertising to fuel global ad spend: report

ZenithOptimedia says ads on the platform are growing 5.5 times faster than those on desktop in its latest report.

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Global ad spend gets slight downgrade

Warc has slightly dropped its forecast for 2013, with expectations that it will pick up again in 2014.