Articles Tagged ‘advertising opportunity’
Indie88 unveils programming lineup
The station’s general sales manager Susan Orr tells MiC about the sponsorship opportunities available around the newly released schedule.
Shaw Media introduces new TV ad option
The live on-screen integration allows the media co to insert ads into already produced programming, such as this weekend’s broadcast of The Hangover.
Tubetime aims to make social TV discovery easier
The Montreal-based company says it is open to working with program makers and broadcasters to integrate branded engagements as part of its new all-in-one TV app.
Rouge Beauty expands salon network
The OOH option from Rouge Media Group is now in more than 600 locations in markets such as Calgary, Ottawa and Quebec.
Tonight’s non-paywall strategy
The free daily has beefed up its online offerings, with more content and ad units, in response to the recent surge of digital subscription services.
Sailing Billboards hit the water
The new OOH media company is looking for advertisers to run their marketing messages on 40-foot boat sails, beginning in the spring/summer of 2013.
TC Media inks deal with Livestream
The partnership gives the publisher rights to sell ad formats on the video-streaming platform.
Shaw gets mobile with new service
Called Shaw Go, the media co is launching a series of TV content apps, first for Western Canada’s Movie Central, with the second coming within a month.
CBC’s search for Dorothy goes social
The pubcaster has taken its second-screen apps up a notch for Over the Rainbow, using audio cues and live events as ways viewers can vote for their favourite contestant.
Teletoon takes on first hosted kids block
The specialty channel is bringing in Andrea Jenna as host for its Thursday night kids block, with more integration opportunities for brands.
Zoom Media adds OCAD to its portfolio
The university will add 50 boards in campus washrooms before the start of the fall semester as part of the new representation deal.
Teletoon launches a free preview
The Astral and Corus-owned channel is letting non-subscribers watch its shows for free and projects an increase of 4.5 million viewers during the period.
Yahoo! Canada launches Screen
The company has kicked off a new video platform, which includes international and homegrown content from partners including the CBC, Morgan Spurlock and ET Canada.
CTV flicks a digital Switch
The six ep digital series, a spin-off of The Listener, will act as an extension to the primetime drama.
TC Media partners with Glacier Media
The deal bolsters TC Media’s presence in Western Canada.
