Articles Tagged ‘Adweek’
Column: Grabbing the mic at Advertising Week
Agents of Necessity’s Sarah Ivey wants more points of view from the media side at the annual festival.
The benefits of taking native out of walled gardens: report
An eMarketer report presented at Advertising Week in New York predicted continued growth in spend on non-social platforms.
NY Ad Week blog: The path to sustainable advertising
MiC publisher Mary Maddever on the quest for a kinder, gentler “Minority Report”-less future.
Yahoo unifies programmatic under BrightRoll brand
The media company has integrated all its advertising products under one banner.
Facebook further aligns with TV
The social media co is now allowing video ads to be bought using total rating points.
New Google ad products target right time, right place
The company has launched two new products during AdWeek, highlighting its focus on reaching customers when it most matters.
