Articles Tagged ‘Air Canada’

Canadian Tire becomes founding partner of the NSL

The partnership between the retailer and the women’s soccer league includes financing and in-arena promotion.

Air Canada renews partnership with Canada’s Olympic and Paralympic teams

The partnership, which began in 1988, is set to cover all games until 2030.

How sponsors activated around the WNBA in Canada

More than a dozen sponsors signed on to promote the game, include new partners Ace Liquor, Amex, and Gatorade.

Mattel Canada becomes a sponsor of the PWHL

As part of the partnership, a series of kid-friendly videos will be aired on broadcasters and social media platforms.

Pizza Pizza partnering with the PWHL

The pizzeria continues its long history of sponsoring professional hockey.

We all fly

Air Canada and Rogers partner with the PWHL

The deals with the airline and telco include a social campaign and behind-the-scenes content around the Professional Women’s Hockey League’s players.

WNBA’s first game in Canada draws 15 sponsors

Air Canada, Bell, Canada Goose and Mastercard joins the previously announced brands that will be activating around the game.

Torstar brings entrepreneurship podcast to new heights

Between Us with Wes Hall has new sponsors and expanded distribution through Air Canada for its second season.

A professional women’s soccer league is coming to Canada in 2025

Spearheaded by Christine Sinclair and Diana Matheson, the league has already signed Air Canada and CIBC as sponsors.

Destination Canada and Air Canada collaborate on a cookbook

Working with Initiative and Spafax, the deal also includes a partnership with Indigo to sell the book nationwide.

OSM reveals its sponsors for the next three years

Air Canada is a first-time sponsor, while BMO and Power Corporation of Canada have renewed their partnerships.

Spotted! Australia welcomes Canadian tourists back

OOH video projections on buildings in Toronto and Vancouver are part of a larger campaign to inspire Canadians to take a vacation down under.

Tourism Toronto refreshes stopover campaign

The #TorontoStopover campaign is now in its second year, and is now targeting travelers based on interests and habits.

Air Canada expands FanFlights

With the Ottawa Senators now part of the sponsorship family, the program has gone national.

Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.