Articles Tagged ‘Air Canada’
Tourism Toronto refreshes stopover campaign
The #TorontoStopover campaign is now in its second year, and is now targeting travelers based on interests and habits.
Air Canada expands FanFlights
With the Ottawa Senators now part of the sponsorship family, the program has gone national.
Social leads the way for the COC’s PyeongChang campaign
Experiential will also play a major part at the brand-heavy Olympic House.
Air Canada returns as a Canadian Olympic sponsor
Expect a new athlete-led campaign in January as the airline continues its 30-year involvement with Canada’s Olympic teams.
Ford stays on top: Media Monitors
The auto industry once again dominated as Toronto’s biggest category buyer, while the TV category was back on top in Montreal.
Ford cruises to the top: Media Monitors
The auto industry once again dominated as Toronto’s biggest category buyer, while the TV category was back on top in Montreal.
Aimia reports net loss in Q3
Revenues and billings for the September-ending period were both down year-over-year.
Fido takes the top: Media Monitors
The auto industry remains dominant in Toronto, while CTV goes big in Montreal.
Acura Dealers drive to the top: Media Monitors
The auto industry remains dominant in Toronto, while CTV goes big in Montreal.
Air Canada stays on top: Media Monitors
The airline bought the most radio advertising in Toronto for the second week in a row.
Air Canada lands at the top: Media Monitors
Although Air Canada purchased the most radio spots, the highest category buyers in Toronto were car and truck dealer associations.
Twitter partners with TSN and Sportsnet for hockey highlights
Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.
Why Rio inspired Air Canada to get more social
The national carrier is building engagement around the Olympics through an enhanced Twitter strategy, including a custom emoji.
New Air Canada campaign takes flight for Rio
The carrier has unleashed new creative through a multi-platform campaign that includes social-to-broadcast integration.
Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
- Many brands are still spending on media. Here’s how they’re changing it up
- As media layoffs continue, Canadian government appoints new board
- Ad recession imminent, but CPG could stay strong: report
- Corus cancels Upfronts, says Q4 programming unclear
- How Canadians are spending their isolation time online
