Articles Tagged ‘Air Canada’
Mindshare cues up Snapchat for Canadian brands
The global media agency’s Canada office has brokered a partnership with the digital platform to expand its placement capacity in the social space.
Discerning comedy fans only, please
How JFL 42 is carving out a niche in Toronto’s crowded events scene.
Fashion goes in-flight
Holt Renfrew and Air Canada team up to take the retailer’s content to new heights.
Instagram cultivates brands with carousel ads
The company has developed a new ad format, which allows multiple images per ad, with brand storytelling in mind.
Instagram high on inaugural Canadian ad rollout
The image-centric platform has rolled out its first advertising results, with Canadian Tire seeing an ad recall boost of 45%.
Sport Chek and Target on what makes a good Instagram ad
Instagram ads are live in Canada for the first time today, with the two companies signed on as part of the six launch partners.
EnRoute and Jaguar Land Rover partner up
An expanded digital package and new event series have been added for the luxury auto brand’s second year as sponsor of Canada’s Best New Restaurants.
The Globe golden for custom content
The paper’s custom content team earned five awards and four honorable mentions at this year’s Content Marketing Awards, the most of any Canadian company.
Flights of fancy: Rickard’s and enRoute search for Canada’s favourite bar
The beer co and Air Canada’s in-flight magazine have partnered for a contest with hopes that partners, passengers and establishments will say cheers.
The Amazing Race Canada adds Petro-Canada, Scotiabank
Chevrolet, Air Canada and Petro-Canada have come together for grand prize worth half a million dollars, with Scotiabank on board as well.
Sponsors unveiled for second season of Amazing Race Canada
Air Canada and Chevrolet are back for the sophomore season, with two new sponsors added to the list.
GE Monogram launches branded chef series with enRoute
Print and video content featuring Canadian chefs will appear in Air Canada’s inflight magazine as well on the back-of-seat entertainment system.
CBC/Radio-Canada reveals first Olympic partners
Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.
enRoute taps people power for restaurant awards
The Air Canada magazine is expanding its Canada’s Best New Restaurants awards with a campaign that encourages consumers to vote for their favourites.
CTV announces digital content slate for The Amazing Race Canada
BlackBerry will sponsor companion program Inside the Race with BlackBerry, while Air Canada, Chevrolet and Interac will offer race-inspired games and challenges.
