Articles Tagged ‘Air Miles’
Spotted! Air Miles Carousel of Dreams
CGI brings Carousel of Dreams to life at the Queen Street Subway Station in Toronto.
Air Miles launches new advertising platform
AMP Media has the ability to measure direct sales attribution.
Canada’s Got Talent unveils a roster of four brand partners
CIBC, Air Miles, Tim Hortons and Walmart have signed on as sponsors for the show’s relaunch.
Air Miles hits up morning shows to spark travel excitement
Media Experts worked out integrations with Corus, Rogers and TVA to promote the return of a popular contest.
Spotted! Air Miles’ prize-filled baggage carousel
The 40-foot “Carousel of Dreams” brought a new brand positioning about the ease of getting rewards to the streets of Toronto.
Air Miles moves to Media Experts
The loyalty program has concluded a large-scale agency review as it contends with COVID’s impact on travel-related rewards.
How Canadian brands got in on NBA All-Star action
The game is in L.A., but advertisers used social, digital and point-of-sale campaigns to align with the league and build affinity.
Aimia reports net loss in Q3
Revenues and billings for the September-ending period were both down year-over-year.
Spotted! Air Miles goes bricks and mortar
A pop-up shop at one of North York’s high-end malls will engage customers in-person with the brand throughout the remainder of December.
Air Miles gets into AR
The brand wasn’t planning on adding a digital element to this year’s campus tours – but the response to the general enrollment campaign has been positive.
Air Miles goes country with CMT Music Fest
The rewards program is partnering with Corus Entertainment as part of a strategy to roll out experiential activations in markets outside of Toronto and Vancouver.
Air Miles launches Detour program across Canada
Aiming to involve its 11-million strong membership the co is getting Canadians to vote which town will host a Meghan Trainor concert.
Spotted! A smile goes a long way
Air Miles Canada is inviting its customers nationwide to smile for the chance to win travel prizes, or get their faces on digital billboards.
Air Miles puts beacons on Rexall runways
The loyalty co has rolled out beacon testing Ontario and Alberta Rexall locations, reporting over 90% open rates on offers to date.
Metro invites food lovers to take a bite out of summer
The grocery chain launched its first multi-platform campaign, kicking off at this weekend’s Taste of Toronto Festival.
