Articles Tagged ‘Al Dark’

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Upfronts ’21: Rogers aims to take the friction out of ad buying

The broadcaster is focused on a less fragmented experience and programming based around big franchises.

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Sportsnet eyes sponsor opportunities with new NHL studio

Rogers is moving hockey broadcasts out of the CBC building, offering more technology and integration opportunities.

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Flexibility will be key to recovery of OOH spending

Integrated approaches, pivoting on campaigns and getting in on the programmatic wave will be needed to reinvigorate growth.

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Rogers Sports & Media enters (another) OOH partnership

Rogers’ Al Dark says the company is taking a “bullish” approach to investments in OOH as it partners with Vertical Impression’s residential network.

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Fall TV: The complaint line

We’ve once again given media buyers a platform for their grievances, to which TV broadcasters could respond. Here’s what they had to say.

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Rogers testing dynamic ad insertion for digital audio

The company will use first- and third-party data for ads that it says will be better tailored and targeted to audiences.

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MiC’s most-clicked 2014

From sales changes at Bell and Rogers to the rumoured death of Much, the top five stories the media industry was reading in 2014.

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Jack Tomik departing Rogers Media

The SVP of media sales is leaving the company at the end of this month.