Articles Tagged ‘Alan Dark’
Rogers Sports & Media enters OOH by acquiring Rouge Media Group
Rogers continues on a growth strategy by adding 2,600 signs in Canadian colleges and universities, resto-bars and salons.
Rogers, PC unwrap Home for the Holidays
Hosted by Tessa Virtue, the special hosts athletes, musicians and celebrities to reach out to shoppers across multiple channels.
Will radio audiences stick around after the crisis?
Plus, even as audiences surge, lack of ad support continues to be an issue.
Fall TV: What’s new and next in ad opps
They say content is king. But it’s about much more than just the shows. Network execs break down changes being made in the ad buying process.
Rogers Media zeros in on audience targeting
Rogers Enabled Data (RED) provides clients with hyper-focused analytics based on location, behavioural and demographic audience data.
Fall TV: What’s all the complaining about?
Media industry experts air their grievances. Broadcasters respond.
Details on Rogers Media’s new digital deals
Alan Dark, SVP of media sales at Rogers Media, tells MiC the kinds of digital partnerships his team is looking for going forward.
Rogers Media reworks sales team to focus on data
Sales SVP Alan Dark on the need to focus on the company’s assets beyond media, and the new sales team built to tap into data and analytics.
Programmatic to hit Canadian screens this fall
Deals with Videology and One by AOL are part of the upfront plans for Bell Media and Rogers Media this week.
Upfronts 2015: Rogers wants to go broad, and stay niche
The media co’s executives talk about plans for OMNI to break even and the strategy for City.
Upfronts 2015: Is bigger better?
With Rogers Media and Shaw Media both changing their strategies this year, MiC checks in to ask whether the big presentations are still necessary.
City’s plan to top its biggest broadcast night
Details on the sponsors and activations that have been added for this year’s edition of the Grammy Awards.
Alan Dark’s 2015 state of the nation
Rogers’ new SVP of media sales on hockey, digital fraud, and the type of people he wants for his team this year.
Rogers names new VP national media sales
Janice Smith joins from the CBC to fill Alan Dark’s old role.
Tomik ‘calls’ it at Rogers, as One Call marches on
The veteran sales exec sets to leave the company after helming the launch of the Rogers One Call sales program.
