Articles Tagged ‘Alison Lawler-Dean’
Book publishers and retailers tap into TikTok
A community of readers have driven over 13 billion views to the “#booktok” hashtag in 2021.
Indigo made a podcast to reach a younger, wellness-minded audience
Well Said will also promote the retailer’s growing wellness assortment through a “Shop This Episode” feature.
Inside Indigo’s COVID Christmas media strategy
With a smaller marketing budget, the retailer brings media in-house and shifts to digital to try to manage in-store crowds.
Popular
