Articles Tagged ‘Alison Lawler-Dean’

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Book publishers and retailers tap into TikTok

A community of readers have driven over 13 billion views to the “#booktok” hashtag in 2021.

podcast

Indigo made a podcast to reach a younger, wellness-minded audience

Well Said will also promote the retailer’s growing wellness assortment through a “Shop This Episode” feature.

Indigo Planning 1

Inside Indigo’s COVID Christmas media strategy

With a smaller marketing budget, the retailer brings media in-house and shifts to digital to try to manage in-store crowds.