Articles Tagged ‘Alphabet’
Google and Snap report positive Q4 earnings
Alphabet’s fourth quarter revenues increase 12%, while the number of daily active users increased on Snapchat.
WARC predicts global ad spend to rise to over a trillion USD
The report shows that the Canadian ad market is due to grow 7.5% to CAD 23.3 billion this year.
Alphabet ad revenue grew in Q2
Despite positive earnings, the tech giant’s stock price took a hit based on YouTube’s lighter-than-expected ad revenue.
Alphabet grows ad revenue by 3.3% in Q2
While ad demand has “stablized” in search and YouTube, the Google Display Network had a 5% dip in revenue.
EU seeks to break up Google’s adtech business
Regulators have found that divestment is currently the only remedy that would address its competition concerns.
Alphabet reverses its fortunes in Q1
The company also believes AI improvements will be a key opportunity for long-term growth in its ad business.
Google releases user-facing ad transparency hub
The Ads Transparency Center provides detailed info about any ad and the brand behind it.
Google’s ad business takes a dip in Q4
YouTube and the Google Network were hit particularly hard by advertiser pullbacks.
Major layoffs hit Alphabet and Microsoft
Both tech giant said they would be focusing resources on developing products related to artificial intelligence.
Alphabet misses expectations amid digital ad downturn
YouTube and Ad Network revenue were hit particularly hard, resulting in a 26.5% dip in net income.
Alphabet delivers 22.3% growth in ad revenue
While YouTube ads under-performed, the company has high hopes for its growing TikTok competitor.
Google parent Alphabet reports strong Q4 earnings
Almost all of the company’s results beat expectations, except for YouTube, as its global daily user tally remains unchanged since July 2021.
Ad revenue continues to boom for Alphabet in Q3
The company also reported that it hasn’t seen the same impact from ATT other internet companies have grappled with.
It’s a mixed bag for Alphabet in Q1
The first of the big digital media companies to report its earnings since the beginning of the pandemic saw growth, but pointed to a slowdown in March.
Ad growth steady for Google in Q4
Meanwhile, the company’s hardware and cloud services are pulling in significantly more money than last year.
