Articles Tagged ‘Alyson Gausby’
Attention to advertising is getting harder to achieve
New research from OMD Canada and Twitter Canada shows the correlation of attention and sales lifts.
Twitter goes back to school
The social platform dives into where the back-to-school conversations are happening.
Twitter reveals most tweet-worthy shows in Canada
The social media company has taken a deep-dive into how Canadians use the platform when in front of the tube — and what window advertisers have to reach them while they’re at it.
Gaming isn’t just for teens on consoles anymore, says Twitter
The social network’s deep dive into the Canadian gaming scene found what excites gamers the most, what platforms they’re big fans of and how brands can get in on the action.
Chatter, speed and pricey influencers: Where social media and millennials collide
At a FFWD Ad Week panel moderated by Twitter Canada’s Alyson Gausby, brands discussed the biggest challenges with reaching the elusive generation on social.
Re-tweets are the new autographs: study
Twitter’s first deep dive into sports trends on the platform found that its users are more open to brand partnerships, and that they’re more likely to visit the sports’ digital properties.
Alyson Gausby joins Twitter
The former AOL exec has joined the social platform as its head of research.
Scoping out the promise of the health and wellness sector
A new AOL report shares insights into the area’s potential, charting out strategies for more effective engagement with Canadians committed to a better quality of life.
Microsoft Advertising Canada adds to consumer insights team
Alyson Gausby is joining the company as its head of consumer insights.
