Articles Tagged ‘Amanda De Fields’

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Why Twitch’s inventory coming to Amazon matters

Buyers and experts on why this is a win in terms of audience, cost and more.

Reels

Is Instagram’s new feature a reel game-changer?

At first glance, Reels have more than a little in common with TikToks – but that hasn’t stopped Instagram from succeeding before.

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Could Quibi’s struggles be a lesson for incoming SVODs in the market?

Experts try to pinpoint where the streamer fell short, while one strategist believes there’s still time for it to turn things around.

IGTV

IGTV revving up to chase mobile ad dollars

Canadian buyers and content agencies see value in the proposition, which will see ads placed between a preview and a longer video.

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Next Media Stars: Amanda De Fields chalks up a digital strategy

The MediaVest digital supervisor launched an execution that gave consumers a chance to create cafe chalk art without ever leaving their digital device.