Articles Tagged ‘Amazon’
Amazon boosts media buy, adds WeTransfer to the mix
The company intends to be the go-to advertising partner for marketers looking to achieve full-funnel goals.
Industry News: Postmedia Studios bringing Veeps All Access to Canada
Meanwhile, Publicis acquires influencer marketing platform Captiv8 and Telus brings its smart TV service to Ontario.
Is GroupM being dismantled? Reports point to rebrand and restructuring
WPP individual agencies would house dedicated client teams, but no longer operate as distinct business units.
Amazon reports strong Q1 but Q2 threatened by tariffs
The company also highlights Q1 announcement of next generation James Bond film franchise.
TikTok ban delayed for second time
Execs from Involved Media and Cairns Oneil weigh in the recent ban delay and one of its potential suitors.
Media Moves: Redbrick acquires newsletter advertising platform
Meanwhile, Pinterest is testing tags on AI-generated images.
Media Moves: Instagram and Bluesky launch new features
Plus, Amazon is killing its TikTok-like, short-form video and photo feed.
Industry News: Amazon launches AI ad product within its DSP platform
Meanwhile, a new roster of agencies and brands subscribe to NLogic’s Video Planner.
Spence Diamonds tops AdEase radio ranking
McDonald’s, which had dominated the airwaves over the past few weeks, did not appear on the list.
Amazon brings AI shopping assistant Rufus to Canada
The e-commerce giant launches the tool as other tech companies revamp their own chatbots.
Amazon Ads unveils new DSP and cloud capabilities
The advancements include streamlined workflows, predictive AI automated campaign setup and conversion path reporting.
Media News: CBC expands FAST portfolio, Amazon sells out NHL ad inventory
Heartland and Murdoch Mysteries join the broadcaster’s growing fall catalogue.
Pinterest expands shoppable Amazon ads to Canada
The partnership enables users to purchase a product on Amazon directly via an ad.
WARC predicts global ad spend to rise to over a trillion USD
The report shows that the Canadian ad market is due to grow 7.5% to CAD 23.3 billion this year.
Vividata releases its Digital Consumer Update
Up to 96% of Canadian adults are reached by the top online properties in an average month.
