Articles Tagged ‘Amazon’

Amazon brings AI shopping assistant Rufus to Canada

The e-commerce giant launches the tool as other tech companies revamp their own chatbots.

Amazon Ads unveils new DSP and cloud capabilities

The advancements include streamlined workflows, predictive AI automated campaign setup and conversion path reporting.

Media News: CBC expands FAST portfolio, Amazon sells out NHL ad inventory

Heartland and Murdoch Mysteries join the broadcaster’s growing fall catalogue.

Pinterest expands shoppable Amazon ads to Canada

The partnership enables users to purchase a product on Amazon directly via an ad.

WARC predicts global ad spend to rise to over a trillion USD

The report shows that the Canadian ad market is due to grow 7.5% to CAD 23.3 billion this year.

Vividata releases its Digital Consumer Update

Up to 96% of Canadian adults are reached by the top online properties in an average month.

New Mars Agency report card rates Canada’s main retailers

The report provides an apples-to-apples comparison of Canada’s retail media networks, with Amazon leading in most categories.

Easter Seals Ontario launches fundraising campaign

Branded Cities, Pattison, Rogers, Amazon, Spotify and AdTheorent will give more than $250,000 in ad space.

Amazon slashes hundreds of jobs across Twitch, Prime, MGM

The cuts are meant to help the company prioritize initiatives that “will move the needle.”

Apple Canada weighs in at CRTC hearings

The Path Forward: Apple and the Rogers Group of Funds presented their takes on the need for, and distribution of, contributions, while ACTRA sounded off on discoverability.

Shoppers Drug Mart paints the airwaves ‘Black’: AdEase Radio

WestJet Airlines and Amazon also made the list of the top 10 most active advertisers during the run-up to Black Friday and Cyber Monday.

Shoppers takes over the top spot from McDonald’s: AdEase Radio

The drugstore chain aired 4,279 more ads than the QSR, and led in almost all markets, including Toronto and Calgary.

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WARC predicts retail media’s growth in 2024

The company’s latest global report shows the category is on track to become the third-largest channel by spend in the near future.

How marketing mix modelling fits into the world of retail media

A joint report from WARC and Amazon finds that the increased complexity of retail planning has made the approach more relevant, not less.

Roku gets half of connected TV ads in North America

Pixalate analysis found, however, that Amazon and Samsung are growing their shares at a rapid pace.