Articles Tagged ‘Amazon’
Media Moves: Redbrick acquires newsletter advertising platform
Meanwhile, Pinterest is testing tags on AI-generated images.
Media Moves: Instagram and Bluesky launch new features
Plus, Amazon is killing its TikTok-like, short-form video and photo feed.
Industry News: Amazon launches AI ad product within its DSP platform
Meanwhile, a new roster of agencies and brands subscribe to NLogic’s Video Planner.
Spence Diamonds tops AdEase radio ranking
McDonald’s, which had dominated the airwaves over the past few weeks, did not appear on the list.
Amazon brings AI shopping assistant Rufus to Canada
The e-commerce giant launches the tool as other tech companies revamp their own chatbots.
Amazon Ads unveils new DSP and cloud capabilities
The advancements include streamlined workflows, predictive AI automated campaign setup and conversion path reporting.
Media News: CBC expands FAST portfolio, Amazon sells out NHL ad inventory
Heartland and Murdoch Mysteries join the broadcaster’s growing fall catalogue.
Pinterest expands shoppable Amazon ads to Canada
The partnership enables users to purchase a product on Amazon directly via an ad.
WARC predicts global ad spend to rise to over a trillion USD
The report shows that the Canadian ad market is due to grow 7.5% to CAD 23.3 billion this year.
Vividata releases its Digital Consumer Update
Up to 96% of Canadian adults are reached by the top online properties in an average month.
New Mars Agency report card rates Canada’s main retailers
The report provides an apples-to-apples comparison of Canada’s retail media networks, with Amazon leading in most categories.
Easter Seals Ontario launches fundraising campaign
Branded Cities, Pattison, Rogers, Amazon, Spotify and AdTheorent will give more than $250,000 in ad space.
Amazon slashes hundreds of jobs across Twitch, Prime, MGM
The cuts are meant to help the company prioritize initiatives that “will move the needle.”
Apple Canada weighs in at CRTC hearings
The Path Forward: Apple and the Rogers Group of Funds presented their takes on the need for, and distribution of, contributions, while ACTRA sounded off on discoverability.
Shoppers Drug Mart paints the airwaves ‘Black’: AdEase Radio
WestJet Airlines and Amazon also made the list of the top 10 most active advertisers during the run-up to Black Friday and Cyber Monday.
