Articles Tagged ‘Amazon’
Shoppers Drug Mart paints the airwaves ‘Black’: AdEase Radio
WestJet Airlines and Amazon also made the list of the top 10 most active advertisers during the run-up to Black Friday and Cyber Monday.
Shoppers takes over the top spot from McDonald’s: AdEase Radio
The drugstore chain aired 4,279 more ads than the QSR, and led in almost all markets, including Toronto and Calgary.
WARC predicts retail media’s growth in 2024
The company’s latest global report shows the category is on track to become the third-largest channel by spend in the near future.
How marketing mix modelling fits into the world of retail media
A joint report from WARC and Amazon finds that the increased complexity of retail planning has made the approach more relevant, not less.
Roku gets half of connected TV ads in North America
Pixalate analysis found, however, that Amazon and Samsung are growing their shares at a rapid pace.
Yahoo selects Amazon Web Services for its adtech business
Yahoo Ad Tech will now migrate all of its ad-related technology workloads to the public cloud provider.
Amazon Ads updates its video and clean room products
The company is bringing several video-focused products to Canada, alongside new features for Amazon Marketing Cloud.
Amazon is (probably) not buying Electronic Arts
Despite the potential for bolstering its gaming, content and ad business, reports from early this morning have been refuted.
Amazon signs on to The Trade Desk’s cookie alternative
By signing on as a private operator, campaign run through AWS will now be easier and more secure.
Wavemaker named global AOR for Audible
The agency’s offices in 10 countries will be working as part of a network delivering an approach tailored to each market.
Kinesso and Amazon form data integration partnership
Acxiom has created a direct pipe connection between its segments and Amazon’s DSP.
Amazon reports 32% jump in Q4 ad revenue
The tech company also increased Prime subscriptions amid a spike in net sales.
Wavemaker integrates Amazon’s audience API into planning
The partnership comes following last week’s ecomm-focused venture between WPP and Snap.
