Articles Tagged ‘Amex’
Why Amex is making a bigger bet on social platforms
The brand’s latest campaign aims to attract small business owners.
Amex inks multiyear F1 Americas deal
The partnership includes activations at the Canadian Grand Prix.
How sponsors activated around the WNBA in Canada
More than a dozen sponsors signed on to promote the game, include new partners Ace Liquor, Amex, and Gatorade.
Amex puts TikTok’s new interactive ad format to work
A “choose your own adventure” style campaign aims to showcase different benefits members get through their travels.
Amex works with Pinterest to help people plan their best weekend
The platform’s Pin Extension format helped the brand target personalized messaging around card membership.
Why Amex ran a ‘choose your own adventure’ on Twitter
The “Scenario Thread” ad unit had users guide Will Arnett through the highs and lows of getting ready to travel.
Amex Canada thinks ‘small’ with new Twitter series
The series is part of a broader campaign by Amex Canada to promote and help small businesses.
Spotted! A magical dinner in a dome
To promote its new Platinum Card, Amex brought a pop-up resto to the heart of downtown Toronto.
Snapchat rolls out a Shoppable AR Lens
The new lens allows advertisers to redirect users to shop products, download apps or watch branded videos.
How Amex’s branded content play paid off
Pairing with Buzzfeed’s Bring Me and Tasty, the brand created custom content to appeal to experience-hungry millennials.
Amex goes social for new jet-set campaign
In an effort to reach male millennial travellers, the company is sticking to Facebook and Twitter, enlisting the help of influencers like Kevin Pillar.
BBDO and Lowe Roche win Bronze Lions at Cannes
Skittles’ “Touch the Untouchable” and O.B.’s “Personal Apology” take home the first Canadian hardware in Promo and PR, respectively.
