Articles Tagged ‘AOL Canada’

Leanne Gibson

AOL Canada expands its Quebec presence

The company’s head of products and sales operations tells MiC about the ad opportunities targeting women over the age of 25 that are available on Mamanpourlavie.com.

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Next Media Stars: Amanda De Fields chalks up a digital strategy

The MediaVest digital supervisor launched an execution that gave consumers a chance to create cafe chalk art without ever leaving their digital device.

StyleListCanada

StyleList launches in Canada

The AOL Canada site is kicking off with content from Canadian contributors, including guest editor Joe Mimran.

Mapquest Discover

MapQuest gets social about travel

The AOL-owned site has launched MapQuest Discover, a social platform that will offer brands traditional display and content integration opportunities.

digital update panel

Digital strategies must emphasize tangible ROIs

At the Digital Media Summit, Rogers’ Shelagh Stoneham said advertisers must work harder than ever to find the right media mix despite stagnant ad budgets.

computer

Yahoo! AOL and Microsoft expand partnership to Canada

The deal means the companies will sell each other’s premium, non-reserved display inventory.

mark_forsyth

AOL Canada adds a director

The company has hired Mark Forsyth as director of creative solutions.

Graham Moysey

Graham Moysey takes global role at AOL

Staying on with the Canadian operations, Moysey tells MiC about his expanded responsibilities as head of AOL Global Owned and Operated elements.

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Hunger Games ad unit nabs AOL Devil award

The digital campaign by the Alliance Films team was presented the first-ever award on Jan. 28 at the CASSIES.

computer

Short-form video offers biggest impact: study

AOL’s manager of video and mobile gives MiC the long and short of its latest video research.

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First look at the new CES gadgets with AOL’s Vivian Ip

The media co’s head of agency development and sales operations takes MiC through major trends at the show, including launches in digital fitness, in-car apps and paper thin tablets.

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AOL acquires Buysight

The deal allows AOL to better retarget ads through Buysight’s technology.

JP

Social advertising key to digital success

Industry bigwigs weighed in on the opportunities for media buyers in the emerging digital and mobile markets at day one of the nextMedia conference.

Premium video

Advertisers must make jump to digital video

At the nextMedia conference, Carat and Aegis Media VP Katie Atkinson told the audience that premium content can exist outside of traditional broadcast.

Digital Day

Digital Day: the great paywall debate

New York Times‘ Paul Smurl and Huffington Post’s Brad Cressman spoke about their publications’ contrasting business models at yesterday’s digital conference in Toronto.