Articles Tagged ‘AOR’
Havas renewed as media AOR for Wolverine Worldwide
The agency’s role will focus on communications planning, media buying and data analysis.
VaynerMedia Canada wins Peller social business
Portfolio of beverages will be promoted through tailored content on a new social handle called SiptheNorth.
Paramount cuts ties with WPP Media, awards business to Publicis
The entertainment giant first partnered with WPP in 2004, when it appointed Mediaedge:cia, which eventually rebranded as MEC, as its media AOR.
DAC takes media business beyond AOR model with Harry Rosen
The ageny will work in tandem with the brand’s internal team to enhance the overall media.
Popeye’s Supplements names Touché! as its AOR
The agency will leverage OMG’s suite of marketing tools to improve brand accessibility, drive revenue growth and engage new consumers.
Electronic Arts selects GroupM as its global media AOR
The selection came after a six-month review process led by ID Comms.
Toronto Maple Leafs and Calgary Flames ink new sponsorship deals
As the pre-season is set to begin, Oreo and Advanced Orthomolecular Research partner with the hockey teams.
Media Experts selected as Honda Canada media AOR
The agency will handle all media channels for the Honda and Acura brands, and dealer activity.
London Drugs appoints EssenceMediacom as media AOR
The Vancouver-based agency will handle the brand’s media strategy to help it grow its audience.
McCain goes to the movies
The brand has partnered with Warner Bros. for a giveaway aimed at increasing market share during the winter months.
McCain opens a casting call for Being Erica
The brand partners its pizza with CBC in search of a 25- to 40-year-old urban female to appear on the show.
