Articles Tagged ‘Appleton Estate Jamaica Rum’
Corus extends a digital content partnership into linear TV
Appleton’s “Hidden Gems” series is not only running on male-centric Complex, but broadening its reach with programming blocks across three Corus networks.
Spotted! A retro ice-cream truck with a twist
Campari has a 1950s-style ice-cream truck doing GTA rounds to build awareness around its Jamaican rum brand.
Appleton changes its TV strategy
The rum’s Canadian distributor shares how the brand is retargeting ads leading up to the summer season.
Appleton gets virtual with RDS
The brand launches a campaign during broadcasts of Montreal Canadiens in December.
