Articles Tagged ‘Appleton Estate Jamaica Rum’


Spotted! A retro ice-cream truck with a twist

Campari has a 1950s-style ice-cream truck doing GTA rounds to build awareness around its Jamaican rum brand.


Appleton changes its TV strategy

The rum’s Canadian distributor shares how the brand is retargeting ads leading up to the summer season.


Appleton gets virtual with RDS

The brand launches a campaign during broadcasts of Montreal Canadiens in December.