Articles Tagged ‘Artificial Intelligence’
What sustainable advertising looks like in an AI-enabled world
According to an MIT report, the computational power required to train generative AI models leads to increased carbon dioxide emissions.
Beyond the Code, part 6: The future of AI in social media
Why Artificial Intelligence is a force for disruption, not destruction.
Beyond the Code, part 4: CBC’s Shaghayegh Shahrokhi Tehrani on AI’s role in media
At the pubcaster, Artificial Intelligence is being used to help journalists understand their audience.
Beyond the Code, part 3: 99Raven’s Fab Dolan on the power of good inputs
What CMOs need to know about adopting AI today.
Beyond the Code, part 2: WPP’s Perry Nightingale on how to integrate AI
Artificial Intelligence should be a democratizer, not a gatekeeper.
CES 2025: The rise of Affectionate Intelligence
MiC correspondents on the ground at CES saw AI being used in ways that intend to make people’s life better.
From Gen Z to affluent Canadians, a look at who’s using gen AI tools
Use of generative AI tools also skews higher among well-educated Gen Zs who are heavy internet users.
PHD launches AI resource for the agency and clients
Ascension is a guide to help navigate the impact of Generative AI on the marketing industry.
How agencies are using artificial intelligence
AI is enhancing productivity and campaign effectiveness but humans are overseeing the work, making the decisions and pushing all the buttons.
Reprise is harnessing AI to optimize performance media
The global agency taps artificial intelligence expert Vincent Spruyt to lead its new AI division.
Ad Week: How should media agencies adopt AI?
A panel of experts discuss the benefits of embracing the little things and finding the right partnerships.
