Articles Tagged ‘Astral OOH’


Astral unveils Carte Blanche finalists

The contest will see one team from the 19 English finalists and one team from the 10 French finalists win a trip for two to Cannes and a free transit campaign.


From NFC to measurement changes: OOH innovations

Zoom Media adds Nielsen metrics to networks, and Astral introduces NFC and Visual Optimization tools.

AOOH Heatmap

Astral OOH launches new tool

The Visual Optimization tool allows clients to identify the impact of their ads within the first seconds of eye-contact.


Spotted! Pedigree helps with the scoop

The pet food co gets literal, giving away plastic bags on an OOH ad created for Astral’s Carte Blanche contest.

toucher scanner-mockupTSA

Astral introduces a new tech to its outdoor products

The OOH division is set to roll out Near Field Communication (NFC) enabled street furniture in both Toronto and Montreal.

Nicola Petrie publicity photo 2012-02-20

New director at Astral Mix

Nicola Petrie has been named to the role, managing a team across the company’s multiple platforms.


Astral Media posts higher Q1 earnings despite economic headwinds

The Canadian broadcaster posted improved TV subscriber and ad revenue, even as its radio revenue was down slightly.


Quebec Milk Producers create OOH art

The Federation of Milk Producers of Quebec (FMPQ) launches a large outdoor marketing campaign to show the comforts of milk.


Astral OOH launches Signature Column

Bids are being accepted to appear on the new street furniture, which will launch in 120 locations later next month.


Virgin 95.3 amps up its OOH

The Vancouver radio station is using real-time RSS feed billboards that display song titles exactly when they play.