Articles Tagged ‘Astral Out-of-Home’
Astral Out-of-Home to build presence at Montreal-Trudeau Airport
A new long-term deal includes investment in what is described as modernized, innovative ad products.
COMB adds four new board members
Touché’s Karine Courtemanche will serve again as chair of the board, and 12 other board members have returned for the term.
Astral takes off at Pearson
The new digital billboards will target travellers on their ways into and out of the city, with an estimated 800,000 daily impressions.
Bell Media goes big for new digital screen
Astral Out-of-Home has converted the board above the old Hard Rock Café at Toronto’s Yonge-Dundas Square.
Bell Media changes Quebec, OOH leads
Karine Moses and Debbie Drutz are both taking on new roles within the Bell Media sales department.
Sico shows its true colours to promote new app
The paint company engaged in its third yearly campaign to promote its selection of paints at Réno-Dépôt, this year incorporating digital and social.
Astral expands underground network in Montreal
The out-of-home company has brought HD, backlit digital screens to Montreal’s Metro for the first time following its acquisition of Metro Media.
Astral launches data-driven OOH product
The advertising company will use data from frequently updated services like Google Maps to create campaigns that are in the context of people’s everyday lives.
Astral’s interactive screen strategy
Jordana Fatsis, VP of sales, on how the OOH company launched its latest offering.
Astral’s weather campaign wins the day
The OOH company was one of several winners across seven categories at the Ad Club of Toronto’s annual Out of Home Showdown yesterday.
Astral wins Ottawa Airport contract
With this win, the OOH co has grown its transport portfolio and will replace the airport’s current ad infrastructure with 100% permanent digital screens.
Spotted! Meet you at the top (of the CN Tower)
CN Tower has teamed up with Astral Out of Home to run an interactive transit-shelter campaign to drive people to the city’s tallest building.
Bell Media revenue down in Q2
Ad revenues are down for the company’s media business, but parent co BCE posted a 25% increase in profit.
Astral boosts OOH presence in Montreal transit hubs
The new Reseau AMT Digital Terminus network spans three transit stations serving Montreal.
Astral ups mural presence in Toronto
The company now has eight times more large-format murals in the city following an acquisition from Strategic Outdoor.
