Articles Tagged ‘Astral Out-of-Home’

COMB directors

COMB adds four new board members

Touché’s Karine Courtemanche will serve again as chair of the board, and 12 other board members have returned for the term.


Astral takes off at Pearson

The new digital billboards will target travellers on their ways into and out of the city, with an estimated 800,000 daily impressions.


Bell Media goes big for new digital screen

Astral Out-of-Home has converted the board above the old Hard Rock Café at Toronto’s Yonge-Dundas Square.

karine moses lead

Bell Media changes Quebec, OOH leads

Karine Moses and Debbie Drutz are both taking on new roles within the Bell Media sales department.


Sico shows its true colours to promote new app

The paint company engaged in its third yearly campaign to promote its selection of paints at Réno-Dépôt, this year incorporating digital and social.


Astral expands underground network in Montreal

The out-of-home company has brought HD, backlit digital screens to Montreal’s Metro for the first time following its acquisition of Metro Media.

Momentum Hi Res

Astral launches data-driven OOH product

The advertising company will use data from frequently updated services like Google Maps to create campaigns that are in the context of people’s everyday lives.

Screen Shot 2015-10-29 at 6.23.14 am

Astral’s interactive screen strategy

Jordana Fatsis, VP of sales, on how the OOH company launched its latest offering.

OOH Day 2 (1)

Astral’s weather campaign wins the day

The OOH company was one of several winners across seven categories at the Ad Club of Toronto’s annual Out of Home Showdown yesterday.

Ottawa Airport

Astral wins Ottawa Airport contract

With this win, the OOH co has grown its transport portfolio and will replace the airport’s current ad infrastructure with 100% permanent digital screens.

Meet you at the Top

Spotted! Meet you at the top (of the CN Tower)

CN Tower has teamed up with Astral Out of Home to run an interactive transit-shelter campaign to drive people to the city’s tallest building.

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Bell Media revenue down in Q2

Ad revenues are down for the company’s media business, but parent co BCE posted a 25% increase in profit.


Astral boosts OOH presence in Montreal transit hubs

The new Reseau AMT Digital Terminus network spans three transit stations serving Montreal.


Astral ups mural presence in Toronto

The company now has eight times more large-format murals in the city following an acquisition from Strategic Outdoor.


4K screens hit Toronto streets

Astral will start rolling out its network of 40 digital faces on Nov. 10.