Articles Tagged ‘Astral’

Michele Erskine named VP of Astral OOH

The OOH veteran was most recently CEO of the Canadian arm of Outedge Media, which was recently purchased by Bell.

Toronto's Yonge Dundas Square at night

Bell Media to acquire Outfront’s Canadian assets for $410M

The mediaco is picking up the Canadian side of the OOH company’s business for its Astral network.

Place Exchange adds Astral to its SSP inventory

The programmatic company is extending its reach into more high-traffic locations.

Astral acquires Imagine’s digital OOH network in Alberta

The deal brings Astral’s total digital inventory in the province to 39 faces.

Astral Out-of-Home to build presence at Montreal-Trudeau Airport

A new long-term deal includes investment in what is described as modernized, innovative ad products.

Toronto’s Bike Share gets a media partner in Astral

The deal includes 400 ad faces, which are exposed to more than 2.4 million rides annually.

Why Astral is feeling optimistic about its new digital face in Vancouver

Located in the heart of downtown Vancouver, the new board comes just as businesses are starting to open back up.

Spotted! Fujifilm shows what a smartphone can’t do

Even if you’re not zooming down the Gardiner, something else is.

Astral shakes up sales division

Farshad Kajouii adds out-of-home sales to his current portfolio of operations and business development for the Bell Media division.

Astral digitizes Montreal underground

Bell Media’s OOH division has paired with Transgesco to upgrade three high traffic Société de transport de Montréal stations.

Astral partners with Vistar Media in programmatic play

This is the first time Astral has partnered with a U.S.-based programmatic company.

Jennifer Bidwell joins Astral

Bell Media’s OOH operation wants leaders from diverse media backgrounds as it expands into the digital and programmatic space.

How data fueled Carte Blanche’s winners

Weather, traffic and transit data was incorporated into this year’s winning digital boards.